This week on 6th March, the Safaricom M-PESA platform marked 15 years since its launch and a few days later today Safaricom has announced that M-PESA has crossed 30 million customers using the service every month in the Kenyan market. Kenya remains M-PESA’s most active market accounting for more than 30 million of the service’s 51 million customers across Kenya, Tanzania, the Democratic Republic of Congo, Mozambique, Lesotho, Ghana, and Egypt.
The growth in M-PESA customer usage has been driven by the launch of various innovations over the years including financial services such as M-Shwari, KCB M-PESA, and Fuliza. Safaricom has equally established both local and global partnerships that enable customers to send and receive money, and to make payments across the world including with PayPal, AliExpress, and Western Union.
“M-PESA’s success has been achieved on the back of consistent focus on the needs of our customers by ensuring that we are constantly delivering innovations that add value to their lives. We thank all our customers for getting us to the 30 million monthly active customers milestone. As the country goes digital with growing smartphone usage, we are committing to continue exploring and delivering life-changing innovations in a digital world”
Peter Ndegwa, CEO – Safaricom
As per Safaricom, M-PESA Africa is investing in a common platform that will empower all markets to offer M-PESA’s entire range of services and products. It has also invested in an M-PESA Super App both for customers and for businesses, with the customer app available in Kenya, Tanzania, Mozambique and the Democratic Republic of Congo. In addition, M-PESA Africa is looking at growing continental and global partnerships with other financial service providers to introduce new International Money Transfer solutions.
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